This cluster brings a diverse set of approaches in studying the business ecosystem from those who start, run and manage them. We conduct research to help policy makers & practitioners. It also innovates & creates new business ideas, contributes to the development of the economy.

This field of research covers the two segments of marketing and entrepreneurship. Marketing is the traditional approach  which includes targeting and segmentation. The entrepreneurial way starts with a creative idea and then trying to find a market for it. The diverse field of marketing including advertising, the generic scope of marketing, special topics in advertising and marketing. While the entrepreneurship segment covers the entrepreneurial development, entrepreneurial studies, micro, small and medium enterprises, social entrepreneurship and special topics in entrepreneurship.​

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